Sino Express News

Media monitoring that combines all press and internet coverage into an HTML report

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Combining traditional market research and social listening

Isentia highlights the power of social by combining traditional market research and social listening being crucial for maintaining business compeitiveness.

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1-Social all-in-one measurement platform

Measurement and analytics to support your social media strategy

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Isentia Insights

Turn media intelligence into insights with Isentia analysis

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Why keeping track of your coverage and proving ROI is more important than everIn today’s busy world, information is transmitted throughout a variety of online and offline channels. Newspapers, magazines, blogs and social media are just a small selection of outlets by which news spreads at a rapid pace. The importance of... continue reading
Five things to consider before putting together a social media campaignWhen it comes to creating a successful social media campaign, there are some important dos and don'ts to keep in mind. The Call of Duty twitter campaign that took place in Singapore is a prime example of an idea that didn't quite work out the... continue reading
Insights: 3 reasons why you need qualitative analyticsIn many ways, big data is the perfect embodiment of the information age. Across Asia Pacific and around the world, organisations operating within a range of sectors are collecting trillions of ones and zeroes that measure just about every metric... continue reading
4 tips for containing a PR crisisWhile some celebrities might suggest there's no such thing as bad publicity, the tired old phrase rarely rings true when it comes to those operating outside the entertainment world.   Understanding the dangers of a PR crisis   Whether it's recalling... continue reading
The 7 deadly sins of writing a media releaseFrom multi-national corporations to local government bodies, a media release is the bread and butter of any organisation. It's the primary vehicle for delivering to the myriad journalists scanning both the digital and paper world for tidbits of... continue reading
Why your organisation needs video contentVideo is quickly emerging as one of the most important weapons in a PR pro's arsenal. The dynamic nature of the medium and its ability to engage audiences on both a visual and aural level opens up a world of possibilities that text-based PR campaigns simply... continue reading