2017 China top beauty brands on digital media, Isentia beauty trends study

Social media has become one of the primary channels for consumers to obtain beauty and makeup information. According to NPD 92% of makeup users get information on products from online YouTube video by online influencers. Social media marketing is the largest shift we have seen in the beauty industry in terms of driving growth. Recently, Isentia’s China team released the “2017 Q2 China beauty trends study”. The report shows that... continue reading

China Social Media | How does a 90-minute live streaming program create over $14 million in sales?

Live streaming is becoming a leading sales platform in China. There are currently more than 200 live streaming sites with over 200 million users, according to huxiu.com, while Credit Suisse predicts the China live streaming market will see US$5 billion in revenue this year. Source: “2017 China live streaming industry trend report” by Penguin Intelligence 2015 was a turning point for the streaming industry. Previously, China followed... continue reading

From Output to Outcome: Key trends at the 2017 AMEC Global Summit

AMEC (the International Association of Measurement and Evaluation of Communications) held its 2017 Global Summit from 17–18 May in Bangkok, Thailand. As a representative of Isentia – the event’s headline sponsor, as well as the AMEC Communications Research & Measurement Company of the Year (for the third year in a row) – I was honored to attend the summit to learn the best practices and key industry trends from peers all over the world. Guest... continue reading

China KOL - Blogger Mr. Bags teams up with Burberry

China KOL | Mr Bags who had created 12 minutes sold out miracle teams up with Burberry In January 2017, Scottish leather handbag brand, Strathberry, partnered with top Chinese fashion blogger, Mr. Bags, by launching a Chinese New Year themed range. The series was released globally. As reported by ifeng.com, all 400 limited edition bags sold out within the first three hours, with the most popular bags, MC NANP, selling out within the first... continue reading

Press release distribution is the best way to hit your mark

When you send out a press release, where does it go? If you're like most public relations professionals,you probably maintain a list of journalists and important editors in an Excel spreadsheet. And when you want to contact them, you send a BCC email to all of them with your press release and any attachments. But do your journalist contacts read the email? Do they even receive the email? Or is it considered spam? Or are the attachments so big... continue reading

The new influencers: Employee advocacy and the return of organic reach

In 2010 I was the head of marketing at a large B2B professional services firm. We had a near perfect employee advocacy system. If I wanted to get an article trending on LinkedIn, I would have employees in Eastern Europe engage with it before 9am their time. Then people in central Europe, then western Europe, then the UK. By seeding a good piece of content this way, I could be confident that by the time LinkedIn sent out its daily Pulse emails in... continue reading

Digital Luxury - How Cartier is leveraging China’s millennials with WeChat

Due to a slower economic growth rate, anti-corruption campaigns, more people travelling abroad to shop and the explosion of overseas goods-purchasing agencies, the China luxury market has languished in recent years. However, the market picked up slightly in 2016, with millennials touted as a new source of growth for luxury brands. According to Xinhua net news, 56% of China's millennials are from high-income backgrounds and expect to earn an... continue reading

Four ways to upskill in digital marketing

The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully, there are numerous certifications and training sessions to boost your knowledge. Whether you’re a small business owner looking to build an online presence or a seasoned content marketing professional, here are four ways to upskill in digital marketing. 1. The Digital Garage –... continue reading

3 factors that led the Mediaportal redesign

We spend much of our time talking with clients about new ideas and improving the user experience. As such, product development is a huge part of our role. If you haven’t already noticed, Mediaportal has undergone an overhaul. Computer science is as much art as it is science. With that in mind, here at Isentia we keep things simple. We increase our developers’ productivity by training them to avoid code complexity, write simple code and... continue reading

Isentia press release services projects updates

Client : Asia Film Financing Forum (HAF)   The Hong Kong - Asia Film Financing Forum (HAF), now the 15th year, appointed IsentiaConnect as their PR agency, providing consultation on and coordinating their media relations and event management. The Hong Kong International Film Festival Society (HKIFFS) The Hong Kong International Film Festival Society (HKIFFS) collaborated with CreateHK to present a pilot film programme, the Cine-Rama@North... continue reading

A tweet by Katy Perry or an Instagram post by Taylor Swift might get their global followers buzzing. But size is no longer everything in the world of social media marketing. Since the advent of social media, brands have looked to influencers and online celebrities with huge followings to promote their products to an audience in a way that traditional advertising struggles to do. However, just as social media influencers have challenged... continue reading

Insights: An Insider's Guide for Enterprise Brands and Agencies

I’ve been completing media analysis for clients across the Asia Pacific region for over ten years. I still think it’s the best job in the world! Recently, I’ve been reflecting on what we do and how we do media analysis and so here are some practical tips for agencies or businesses that are starting out with media measurement as an insider’s guide to insights. 1. Start small Think dipping your toe into the analysis waters, rather than taking... continue reading

Important social insights for the entertainment industry

There’s no business like show business. With its wide and active fan base, and diverse opinions, entertainment companies have the ability to rack up thousands or even millions of social media engagements, turning them into actionable insights and linking to revenue. But how can they do it? Social insights play an important role to most businesses today, but more significantly to the fast-growing and constant-changing entertainment industry.... continue reading

Common mistakes brands make on social media

Social media isn’t new to most of us, and are often used as powerful marketing tools. However, brands are still making simple mistakes in handling their social media assets. Each social channel such as Facebook, LinkedIn, Instagram, and Twitter requires a different approach to maximize their potential. Brands should also keep up to date with the latest features of these commonly used social media platforms. Small mistakes can have a negative... continue reading

From edible nail polish to scented sunscreen: The KFC approach

From finger lickin’ good food to finger lickin’ brilliant marketing campaigns, KFC has proven it has much more to offer to marketers than fried chicken. The international fast-food brand has the knack for performing outside-the-box stunts which garner international media coverage, reaching millions of potential consumers around the world without an enormous advertising budget. In August, the international fast-food chain... continue reading