Isentia Newsletter

The Isentia Eye
Isentia Newsletter Sep 2014
Isentia
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Five steps to managing a crisis

Five steps to managing a crisis

The most consistently planned PR and media strategy can still go awry with negative publicity, but not planning for a crisis can result in serious brand damage.

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Welcome to the iSentia Eye - Greater China

Welcome to the iSentia Eye - Greater China

It has already been a fast-paced and action-packed year across the media, communications and marketing industries with new trends in digital campaigns and the integration between different media channels.

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Does staff social media activity scare you?

Does staff social media activity scare you?

Employee social media engagement could be a benefit for a business' brand and its people. Engaged employees develop into social media advocates for your business and can reach untapped audiences.

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Are we trying to measure air with a ruler?

Are we trying to measure air with a ruler?

Highlights from a keynote presentation on the future of PR measurement at the Amsterdam AMEC Summit by Professor Jim Macnamara, Deputy Dean, School Of Communication, University of Technology, Sydney.

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iSentia Brandtology provides award-winning insights into a digital campaign

iSentia Brandtology provides award-winning insights into a digital campaign

iSentia Brandtology recently won a Gold Award at the international Association for the Measurement and Evaluation of Communication awards for the `Most Innovative Use of Measurement in a Digital Campaign’ for Maybelline New York – Hyper Sharp Liner.

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What makes a communicator influential?

What makes a communicator influential?

Build a good foundation to be recognised as a influential communicator. Influence means not just being read or watched, but also believed and even admired.

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Getting your elevator pitch right

Getting your elevator pitch right

Preparing the right pitch for the right influencer  There is one primary goal when framing the right pitch - having a persuasive pitch to get the right people excited about what you have to say.

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Creative ways to repurpose your content

Creative ways to repurpose your content

You and possibly your team have spent hours, weeks and months slaving away over an extensive whitepaper or report that now looks fantastic, so how do you get this content to work even harder for you?

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Gambling for fun and profit

Gambling for fun and profit

The last time it was the year of the horse, Macau was a sleepy former Portuguese colony with a casino or two largely overlooked for its far more influential neighbour, Hong Kong.

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How does social media activity affect your sales?

How does social media activity affect your sales?

Our study shows that having an active social media presence drives sales equally online and offline, and interestingly social media purchasing takes place within one week of sharing or favouriting an item.

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