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Isentia Newsletter Feb 2015
Isentia

Isentia Update: February 2015

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Are you ready for a corporate media crisis?

Are you ready for a corporate media crisis?

While in a perfect world a trustworthy business could operate without fear of negative press and corporate crises, modern media has made it easier than ever for bad news to spread across the globe - no...

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How much is reputation worth?

How much is reputation worth?

When customers first hear your brand's name, what do they think? Business is a money-driven sector, with revenues, profits and cash flow important considerations. Many functions can impact on a...

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The seven deadly sins of reputation management

The seven deadly sins of reputation management

It's no secret that a company's reputation is worth a significant amount. Damage to public image can have serious implications on an organisation's bottom line, so it is crucial to have reputation...

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iSentia Mediaportal launches across SE Asia

iSentia Mediaportal launches across SE Asia

First to provide media distribution, tracking and analysis in one powerful platform iSentia, Asia-Pacific’s leading media intelligence company, is launching its award-winning media...

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Two great examples of brands actually listening to customers

Two great examples of brands actually listening to customers

When your customers post a negative review on social media, are you listening? If a disgruntled consumer were to call in to a talkback radio station to complain about your company, would you know? Are journalists publishing...

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6 top media trends for 2015

6 top media trends for 2015

Keeping up to date with the latest developments in the media industry is crucial for many businesses.  Monitoring the media for new trends can shed light on how and when consumers are engaging...

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Traditional media still top trusted news source

Traditional media still top trusted news source

Australian consumers still rely on traditional media to learn about current events, with newspapers and television channels topping the list of most trustworthy news sources. This is according to the latest study from...

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Broadcasters embracing user-created content

Broadcasters embracing user-created content

In the past, publishers and broadcasters worked tirelessly to ensure they were to ones to break exciting and relevant stories to their readers. Being first was once the mark of being the best in the...

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Why social media may be your most valuable marketing tool

Why social media may be your most valuable marketing tool

People's perceptions of your business will change depending on the position from which they view the company. A person engaged solely through email marketing will have a certain idea about your company,...

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