Isentia Newsletter

The Isentia Eye
Isentia Newsletter Apr 2016
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Farewell	Don	Draper, Hello Social Data

Farewell Don Draper, Hello Social Data

The Don Draper-style of agency executive and marketer is an enduring one. Big personalities, wellconnected, they come up with the big creative ideas that impress big (often hard-to-please) clients...

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Case Study: How to turn one mention into a week of stories

Case Study: How to turn one mention into a week of stories

Understanding the whole picture and seeing how stories play out across media means that you can plan how and who to communicate your message to in future, and get a better understanding of how...

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How to use a live event to drive leads

How to use a live event to drive leads

The 2016 B2B report by the Content Marketing Institute reveals in-person events as the “most effective tactic” for the sixth year in a row. With a rating of 75 per cent effectiveness, it’s no...

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Social Media Snapshot: Gain Insights with Topic Data

Social Media Snapshot: Gain Insights with Topic Data

Marketing and communications professionals can use information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps. See how data has boomed over the past two years in our infographic.

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Fighting fire with PR: Five ways to hose down a social media backlash

Fighting fire with PR: Five ways to hose down a social media backlash

Social media has given brands a satisfyingly instant connection with their customers. It takes them outside the professional relationship and into a more relaxed and personal space that allows for a...

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 Isentia enriches insights with Facebook topic data

Isentia enriches insights with Facebook topic data

(Source: DataSift) Asia-Pacific media intelligence company Isentia has announced a new information-sharing partnership with DataSift, the leader in Human Data Intelligence, to...

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The importance of brand experience

The importance of brand experience

It will take a lot more than a good product to ensure customer loyalty—and even more to maintain a competitive edge in the marketplace. Learn how to leverage consumers' emotional appetites and create a full brand experience.

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The battle that nobody really wins: The strained relationship between the modern journalist and communications professional.  

The battle that nobody really wins: The strained relationship between the modern journalist and communications professional.  

Content creation, risk versus access, disconnection and rebuilding relationships... Isentia Insights Manager Ngaire Crawford talks the 'new normal' for the media industry and how it affects the give and take between journalists and communications teams.

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