6 top media trends for 2015

Keeping up to date with the latest developments in the media industry is crucial for many businesses. 

Monitoring the media for new trends can shed light on how and when consumers are engaging with news stories and discussions regarding your brand, which should help you track how your reputation and business is fairing in the wider market.

With this in mind, here are six key trends expected to influence media in 2015:

Digital companies embracing print media

Print is still among the most effective and trusted media platforms, so it should come as no surprise that even digital organisations are jumping on the traditional media bandwagon. In 2015, we may see more cyber-companies investing in printed publications as part of their media strategy.

We've already seen this trend appearing in digital companies across the globe, with major businesses that operate exclusively online, like Airbnb and CNET, releasing print publications in 2014.

These investments may have something to do with the effectiveness and engagement that print media offers, with ad recall often being higher in print than online, according to The Guardian.

Fast internet in more places

Media is becoming more accessible for more consumers, as the internet penetrates further into established and growing markets. With Google rolling out fibre internet and Australia moving forward with the National Broadband Network, for instance, consumers from rural and remote areas are increasingly able to get online via fast and reliable connections.

The digital market is expanding and this trend is expected to continue as more countries, communities and individuals come online.

User-generated content

More broadcasters, journalists and media companies are relying on user-generated content than ever before. An inline tweet from an eye-witness can be just as - if not more - effective and informative as the industry expert sharing a prepared quote on the subject.

Making the most of this trend will require publishers and broadcaster to keep a weathered eye on social media, but it is crucial that fact-checking and common sense are still used.

Direct shopping experiences

When connecting with consumers via social media, it will become easier to encourage conversions and sales as buy-now buttons are added to almost every platform. Be careful about this trend, however, as pushing sales and products on to a customer too often or too heavily could do more harm than good to your reputation and relationships.

Computer-created content

Computer algorithms can now do everything from determine what should be published to a consumer's personal feed to independently writing the actual articles.

These computer programs can pick up on popular stories and share them with the relevant audiences, spreading messages even further. Additionally, the process can be used to create relevant articles, as seen by the Earthquake reports published by the Los Angeles Times.

Staying ahead of the curve is crucial in most aspects of business, and media monitoring trends are no exception. By understanding and monitoring these trends you can ensure your company stays on track in 2015.


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