The changing face of communications

The passing of notes in school was always fraught with danger, but was the most effective way to getting a timely (although rarely important) message to a peer. Unfortunately, it’s not that simple for an organisation. Communications is changing and more challenging, and there are a few key aspects we need to be aware of to have success in finding our voice in 2017. The speed of dissemination Whether it was a nightly ritual in front of the 6... continue reading

2016 Double 11: Global brands focus on the world biggest online shopping day in China

A week before November 11, 2016, on Wechat(the most popular social media/ messaging app in Asia)articles that mentioned “Double 11” (aka “Singles Day Promotion”) already exceeded 41,000 within that week according to Isentia’s social listening reports. During last year’s event, Chinese consumers spent a record 91.2bn yuan (USD$14.3bn, AUD$17.5bn) online during the 24 hours of Singles Day, more than double compared with American consumers’... continue reading

Important social insights for the entertainment industry

There’s no business like show business. With its wide and active fan base, and diverse opinions, entertainment companies have the ability to rack up thousands or even millions of social media engagements, turning them into actionable insights and linking to revenue. But how can they do it? Social insights play an important role to most businesses today, but more significantly to the fast-growing and constant-changing entertainment industry.... continue reading

From edible nail polish to scented sunscreen: The KFC approach

From finger lickin’ good food to finger lickin’ brilliant marketing campaigns, KFC has proven it has much more to offer to marketers than fried chicken. The international fast-food brand has the knack for performing outside-the-box stunts which garner international media coverage, reaching millions of potential consumers around the world without an enormous advertising budget. In August, the international fast-food chain... continue reading

SEO: In-house, or outsource?

Companies big and small know the significance of improving online visibility and reach, specifically keeping up with trends and the latest online marketing techniques. However, there is always room for improvement when it comes to setting and achieving SEO goals. Many businesses are still unsure when deciding whether to outsource or keep services in-house. It’s a common dilemma, particularly when implementing a search engine optimisation... continue reading

How to secure your Facebook business page

As technology develops, cyber offenders are also keeping up with the latest tricks and workarounds to succeed. The cost of cybercrime continues to grow, with a report from Juniper Research predicting  a $2 trillion bill by 2019. Hacking, stealing personal data, cyberbullying and more are rampant on social channels in particular. While most may think only personal data is at risk, your Facebook business page is also vulnerable to hacking.... continue reading

Four things social listening and data analytics have in common

Social listening provides valuable insights into your customers’ online behaviour. Thanks to recent advances in technology, getting to know your customers' habits and activities is easier than ever. Where once companies relied on information extrapolated from surveys, digital data analysis now enables us to look at vast amounts of information in very close detail. Marketers can access digital reports in real-time that include information relating to... continue reading

CSR may paint a pretty picture – but it gets real results too

Corporate Social Performance (CSP) – aka Corporate Social Responsibility – can often be swept under the rug in favour of more traditional money-making activities. However, zero efforts can be as strong a brand marker as a $1 million investment. So which end of the spectrum would you prefer to be closer to? Here are three reasons why your organisation can benefit from a strong Corporate Social Performance strategy.   “We will... continue reading

Why omni-channel marketing is vital in China (and tips on how to do it)

Omni-channel marketing provides a seamless experience, regardless of channel or device. This allows customers to engage with a company in a physical store, a website, mobile app or social media. With more than 600 million internet users and more than $US899 billion in online spending, China is the world’s biggest online shopping market and one of the most digitised countries. As the e-commerce market continues its meteoric rise, it's... continue reading

Keeping up with SEO trends: Schema markup and unique content

For many years, businesses have acknowledged the importance of Search Engine Optimisation (SEO) to boost online visibility, but this tactic has gone through rapid changes just to keep up with search engines’ constant algorithm updates. Some SEO moves from the past may not be suitable for today’s strategy - including link building activities, keyword stuffing and ‘abusing’ the anchor text. These techniques from the past are... continue reading

Why you need inbound marketing

When it comes to marketing, businesses have traditionally focused on broadcasting messages through costly mediums such as television, cold-calling and mass-scale direct mail. Today, inbound marketing is fast becoming integral for marketing strategies both for B2B and B2C businesses. Inbound marketing is a highly effective way to attract prospects relevant to your business, with the added benefit of being budget-friendly. What is inbound... continue reading

​How to make your webinar a success

A successful webinar is one that contains uniquely fascinating content, is promoted astutely, and is positioned and distributed in the way best for you. This guide takes you through what is required to maximise the immense possibilities of a webinar. The rise of the webinar over the course of the past 10 years represents one of the most important evolutions in content marketing. It is a strategy central to any content campaign that aims to be... continue reading

What blockchain technology could mean for media and communications

Blockchain technology is one of the many great disruptions this year. But what does it do? How does it work? And what application can it have for the marketing and communications industry? This article explores the creation of blockchain technology, and the impact it has on media and communications. A matter of increased security Born as a result of the development of Bitcoin (a form of cryptocurrency), blockchain technology currently makes up... continue reading

Five tips to make your content more readable

Quality written content for a digital space involves grabbing a reader’s attention immediately and ensuring there is no let-up in concise, engaging points that are both thought-provoking and accessible. Here we explore five ways to make your pages more readable. It is a generally accepted truth that most content on the internet is not read, but scanned. A famous and still relevant 1997 survey by Jakob Nielsen found that 79 per cent of... continue reading

How cognitive computing can improve your brand’s reputation

Businesses today are only in the early stages of realising the cognitive computing potential for marketing and branding purposes. The implications for increased accuracy, efficiency and ultimately customer satisfaction ensure that 'self-learning' data technology will be a true game-changer across the branding spectrum. Having promised so much for decades, artificial intelligence (AI) has in many ways only begun to show its worth in recent times. In... continue reading

The rise of the data-driven CMO

Traditionally, the chief marketing officer (CMO) was responsible for all marketing-related activities in a company. Sometimes managing a team, or if it’s a smaller company doing it all themselves, he or she had two broad responsibilities: to understand and communicate the needs of the company’s target audience to product teams, the CEO and the rest of the board; and to ensure that the company’s target audience is aware of and wants to buy the... continue reading

Tips to Weibo success

With over 600 million registered users and 100 million daily users, Weibo is one of China’s most popular social networks – and one that is essential for brands looking to reach Chinese consumers. However, to engage users and ultimately achieve Weibo success, it’s essential to understand both the Chinese social media landscape and how Chinese users utilise social media. What is Weibo? Weibo is a microblogging network often referred to as the... continue reading

How does Facebook's new Reactions feature change things? 

Download our infographic now to better understand why marketing and communications professionals should care about the latest platform update. continue reading

What's next? The state of content marketing in 2016

Content marketing has had a massive year and is set to grow even more in 2016. So what’s next in the digital sector? As content marketing continues to go from strength to strength, getting users to organically flock to your content – or even find your content – is becoming harder. Worried much? Here are a few examples of awesome content marketing trends from 2015 and the assumed high-flyers of 2016. Visual microsites Separate websites (microsites)... continue reading

How will global mobile media affect campaign planning?

The use of mobile among consumers is growing rapidly. According to research firm Strategy Analytics, consumer and advertising expenditure on handset-based mobile media will rise by 12 per cent in 2015 and approach $425 billion by 2021. With so many opportunities to engage audiences via mobile there are some fundamental steps PR firms should take when planning a mobile campaign. Establish goals There are a number of considerations to make when... continue reading

How the YSL Star Clash became a hit

How the YSL Star Clash became a hit

How did YSL achieve widespread success with their Star Clash lipstick line? Download our social media insights to find out.

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