3 factors that led the Mediaportal redesign

We spend much of our time talking with clients about new ideas and improving the user experience. As such, product development is a huge part of our role. If you haven’t already noticed, Mediaportal has undergone an overhaul. Computer science is as much art as it is science. With that in mind, here at Isentia we keep things simple. We increase our developers’ productivity by training them to avoid code complexity, write simple code and... continue reading

Isentia acquires China Newswire to push news amplification services

China Newswire was acquired by Isentia in January 2017 to better deliver and amplify the news for clients around the world. China Newswire’s database now brings Isentia’s database of journalist, key online influencers, and media in China to over 50,000! The service at China Newswire has been running for many years and has serviced top hospitality, financial, technology, and marketing firms expand their online visibility in China through press... continue reading

Welcome to the new look Mediaportal – built for clients, by clients

For communication professionals – whether in a company, agency or freelancing – time is of the essence. They’re pressed for it, trying to get ahead of it, and always running out of it. But with an unrelenting news cycle to contend with it has become a business imperative to always be connected to the media, no matter what day or time, and be swift with a response. This is where we come in. For more than a decade Isentia’s media intelligence... continue reading

King Content stays ahead of the field with multiple awards

King Content, an Isentia company, continued its run as the most successful content agency globally at two international industry-wide events, winning gold at the Content Marketing Association Awards in London for best distribution strategy for the Think Progress Lenovo campaign, and receiving awards in five categories at the Native Advertising Institute 2016 Awards in Berlin on 16 November. On the back of winning best Content Marketing... continue reading

Top global communications measurement conference comes to Asia for first time in 2017 – Isentia named as headline sponsor

International communications professionals will converge in Bangkok, Thailand in May next year for the world’s premiere on communications research and measurement. The Global Summit on Measurement is being organised by AMEC, the International Association for Measurement and Evaluation of Communication. The organisers hope PR and communications professions throughout Asia will attend the event. Isentia Group Limited (ASX: ISD), a prominent AMEC... continue reading

Isentia named international Communications Research and Measurement company of the year again

Isentia is proud to be named International Communications Research and Measurement Company of the Year for the second year running. As well as winning the highest accolade at this year’s International Association for Measurement and Evaluation of Communication (AMEC) Awards in London overnight, Isentia also won three gold medals for our insights research and a total of eight awards, as well as a Lifetime Fellowship for CEO John Croll. The awards... continue reading

CEO John Croll chats with the Eureka Report

Isentia CEO John Croll had a detailed chat with the Eureka Report’s Alan Kohler last week, about our recent acquisition of King Content, the background of Isentia and where we could be headed in the future… all on his birthday! Watch the video below.   brightcove.createExperiences(); continue reading

King Content wins Agency of the Year

King Content (an Isentia Company) is very proud to announce it has been awarded the highest honour at the Content Marketing Institute’s Orange Awards – Agency of the Year. Among a group of highly esteemed agencies around the world, and over 700 entries, King Content becomes the only agency to ever win this award twice, and also be a finalist every year throughout its five-year history. “The Agency of the Year Award is an outstanding... continue reading

Isentia acquires global content marketing firm King Content

Isentia (ASX:ISD) is excited to today announce the acquisition of leading content marketing company King Content. The acquisition further diversifies Isentia’s services across owned and earned media in one of the fastest growing segments of the communications and marketing industries. King Content is headquartered in Sydney, with a blue-chip client portfolio and a presence across the globe, with offices in Melbourne, Singapore, Hong Kong, London... continue reading

Familiar feeling: Establishing a trustworthy brand voice on social

Trust is a key element in any relationship. For the partnerships that form between customers and brands, it is highly influential. After all, with the amount of information the average consumer is bombarded with, they rely on companies they are confident in. Ultimately, a well-established brand name can be one of the most valuable entities a company possesses. Twenty per cent of Asia-Pacific's consumers make the decision on a new product, service or... continue reading