Four ways to upskill in digital marketing

The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully, there are numerous certifications and training sessions to boost your knowledge. Whether you’re a small business owner looking to build an online presence or a seasoned content marketing professional, here are four ways to upskill in digital marketing. 1. The Digital Garage –... continue reading

How brands can tell stories on social media

We love a good story. Over coffee, around the watercooler, at a BBQ, we love to share stories; ours or those we’ve heard. They enthral us, and often motivate us for change or action. Storytelling is not a new concept for brands, but it’s become all the more important as companies and organisations flock to social media to disseminate their information. So why are stories effective, and how can brands harness them? Stories are innately social As... continue reading

Size isn’t everything: Social media’s micro-influencers

A tweet by Katy Perry or an Instagram post by Taylor Swift might get their global followers buzzing. But size is no longer everything in the world of social media marketing. Since the advent of social media, brands have looked to influencers and online celebrities with huge followings to promote their products to an audience in a way that traditional advertising struggles to do. However, just as social media influencers have challenged... continue reading

Common mistakes brands make on social media

Social media isn’t new to most of us, and are often used as powerful marketing tools. However, brands are still making simple mistakes in handling their social media assets. Each social channel such as Facebook, LinkedIn, Instagram, and Twitter requires a different approach to maximize their potential. Brands should also keep up to date with the latest features of these commonly used social media platforms. Small mistakes can have a negative... continue reading

Five social media metrics you should be tracking

Facebook reactions, Instagram hearts and retweets – if your business is on social media, there is a seemingly endless list of metrics you can use to track the outcomes of your social media marketing efforts. But how do you quantify the real value of a like or the benefit of engagement? If you want to substantiate the value of your business’s social media, here are five metrics you should be tracking. 1. Engagement rates on posts Measuring... continue reading

Messaging mastery on the big four social media platforms

Great content is about tailoring your messaging to your audience. Here we consider how you can make your posts on the big four social media platforms work harder for you. With so many platforms for consumers to engage on today, brands need to consider how messages are presented across multiple channels so as to make the most of each platform’s individual tools. Each platform has its own tone, etiquette and rules of engagement based on... continue reading

How are brands getting digitally creative in China?

According to CNBC, China is one of the world’s biggest luxury markets, securing close to ¥135 billion (€18 billion) in sales last year. It's no wonder then that in recent years, some of the world’s largest luxury brands have made a strong push to get cut-through in the Chinese market, and now they’re using digital to do it. From campaigns on Chinese social media behemoth WeChat to partnerships with leading Chinese influencers, here are a few ways that... continue reading

Snap happy: How to use Snapchat for your business

Rather than reaching a mass audience, Snapchat allows you to send messages directly to your group of subscribers. Snapchat messages or ‘stories’ allow you to combine photo, video, text and audio in a unique way to interact directly with fans. Before you start using Snapchat for business, get to know the platform by using a personal account. Snapchat has lots of great features like filters, emoji and music effects, and you should know your way around... continue reading

17 App

How many apps you have installed in your mobile? Everyone has installed at least one social communication apps in their mobile. Whatspp, Line, Facebook, Instagram….. How many do you have? Recently, there is a new app – “17” which has established by a Taiwan artist Jeffrey Huang. It was launched around 3 months ago and popular in China, Hong Kong and Taiwan. Unfortunately, this app was disappearing in Apple stores and Google Play in last week.... continue reading

3 news stories that appeared on Twitter before mainstream media

With 316 million users sending half a billion messages everyday, the importance of Twitter from a communications point of view can't be ignored. Regardless of the industry your organisation operates in, there's an enormous user base ready and willing to engage with brands that play their cards right.   Social media analytics may be able to help you identify your key influencers and report the types of content they engage with, usage trends among your target audience and a range of other... continue reading

Facebook announces plans to introduce a 'dislike' button

With close to a billion daily active users, there's no denying that Facebook, when paired with a social media analysis service, is a powerful tool for any communication professional seeking to connect with their target market on a global digital stage.   Just how useful is Facebook's 'like' feature?   A digital thumbs up allows users to show appreciation for content, but it does have some limitations. Part of Facebook's popularity stems from the many... continue reading