I’m very pleased this week to announce the launch of iSentia, the organisation previously operating as Sentia Media, Asia-Pacific’s leading business intelligence company - which includes Media Monitors, MediaBanc, Brandtology, BuzzNumbers, 360m, Mediapeople and Slice.
The evolution of our corporate brand to iSentia signifies the integration of the most successful media intelligence brands across 15 countries into a single company.
iSentia has grown organically and through acquisitions across the Asia-Pacific over the past five years. Until now we had seven service brands that are strong in their own area of expertise and territory, which will now be consolidated into one brand to solidify our client offering.
The move to one brand is client driven. Our time poor clients are under pressure to make more informed decisions. The volume and speed of information they are trying to interpret is increasing exponentially, and becoming more complex. By unifying our people, technology, content sources and brand, iSentia can offer clients a more coherent and integrated value proposition that will lead to them making smarter and timelier decisions.
We are embarking on a new three year strategic plan that will provide a new level of service excellence and clarity. Unifying our brand and structure allows us to deliver on our core purpose, vision and strategic priorities.
The evolution to iSentia enables the group to develop management structures that support a business that is truly integrated across 21 offices from Beijing to Bondi.
At iSentia we provide over 6,000 clients with media information and analysis 24/7/365. Our company has more than 1,400 employees and filters information from over 10,000 print, radio and television media outlets and over 250 million online conversations per month.
With a proud 32 year history, iSentia’s talented people, innovative search technology, comprehensive coverage and research techniques will continue to discover and share valuable insights that drive smarter decisions.
Please click here for a video on the iSentia story.