Welcome to the iSentia mid-year update

Earlier this year we consolidated our seven brands into one with the launch of iSentia. By unifying our people, technology, content sources and brand, our goal is to provide you with a more coherent and integrated service.  

We want to help you influence the media, to keep you and your stakeholders informed and to provide actionable and meaningful insights.  The ‘i’ in iSentia is important in that it reflects our service offering:

INFLUENCE – giving you the tools to engage and influence key opinion leaders and their networks.

INFORM – providing you with relevant content and breaking news alerts, utilising platforms that have been designed to work they way you need them to work.

INSIGHT – discovering and providing you with full media insight that helps you measure and evaluate your communication and organisational strategies.

Earlier this month at the AMEC Communication Effectiveness Awards in Madrid, the International Association for Measurement and Evaluation of Communication awarded our Insights analysis team won four awards for media analysis and measurement.

Following the success in winning the international Young Professional of the Year Award last year with Dr Kate Greenwood, it was very pleasing to have two more of our talented people, Ngaire Crawford (NZ) and Kym Edullantes (Philippines), highly commended in this year's awards.

This is yet another strong example of the depth of our people in the Insights business across Asia Pacific and we are thrilled to reclaim our title as ‘the world’s most awarded media measurement company’ over the past three years.

We look forward to keeping you informed of the developments that enable us to keep improving our ability to discover and share valuable insights.


by Terry Lawrence
General manager - Greater China 大中华区总经理 Tagged with 媒体监测 and 慕亚集团.

Also in this issue

Similar Posts

Five steps to managing a crisis

The most consistently planned PR and media strategy can still go awry with a negative comment from a...