Not having to pull your phone out of your pocket to check Facebook updates, but looking at your wrist instead, is going to mean that marketers will need to shorten their messages & really, really make sure that their content is relevant to their intended audiences.
Here at Two Social, we evangalise about the need to create contextually relevant content and if you want to reach some of those tens of millions of Apple Watch users, this is going to be even more important. Your social media content will need to be relevant & fit for purpose when you consider an Apple Watch social media consumer will be looking at a 38 or 42 millimetre screen on their wrist.
Consumers’ attention spans are getting shorter and shorter and the massive uptake of the world’s most anticipated wearable device means that attention spans will be reduced even more. For Twitter users, being able to talk your tweet into your watch will be awesome. It’ll be fast and easy but what about businesses that advertise to reach their target audiences? How will brands get through to them on a watch? Will consumers have an appetite for brands contacting them on their watches? The answer is yes, but only if that message is relevant to them.
Brands and companies already depend on native advertising to reach their intended audiences. What’s the Apple Watch going to mean for them? How will marketers get their messages through via a quick glance on a wrist? Only time will tell, but it will involve content that consumers want to see and able to see. A TV commercial or two paragraphs of copy just isn’t going to cut it.
It’ll all be about the creation of content that is contextually relevant and fit for purpose and that is the hard part.
Image credit: Facebook.