iSentia CEO John Croll has been elected to the Board of the International Association for the Measurement and Evaluation of Communication for a two year term. AMEC has been focusing strongly on growth in the APAC region, and John has been integral to this as the Chair of AMEC's Asia-Pacific Chapter. Developing robust international standards are vitally important for the accurate and consistent measurement of communications, and to provide transparency both for the communications industry and for all of its stakeholders.
AMEC also announced that the 2014 Measurement Summit will be held in Amsterdam next June, and that the deadline for the AMEC Awards will be 16 February. iSentia has been extremely successful in these awards, winning multiple Gold Awards for our insight reports every year for the last four years. This year there will be a number of new categories as follows:
New for 2014 – Most innovative use of measurement in a digital campaign
This new category covers digital-led PR campaigns, including PR-led viral campaigns and social media campaigns (Twitter, Facebook, YouTube, etc.). Entry is open to clients, consultancies and AMEC members
New for 2014 – Best use of digital channels in crisis management
This new award will be given for the campaign which demonstrates how a digital team used measurement in the management of an issue or crisis by a consultancy or in-house team or a combination of both. We acknowledge the sensitivity of this type of work and entrants should mark parts of their entry as commercially sensitive and not for publication.
New for 2014 – Best use of AMEC Valid Metrics Framework
This new award recognises entries which use AMEC’s Valid Metrics Framework either in a client campaign or as part of their own company measurement discipline.
New for 2014 – Best use of AMEC Social Media Measurement Framework
This new category is open to any company or AMEC member which has used AMEC’s Social Media Measurement Framework in a client campaign or as the basis of their own company or organisation measurement discipline.
New for 2014 – “Keep it Simple” AMEC Plain English Client Clarity Award.
Clients at AMEC’s European Summit in Madrid in 2013 stressed the importance of simple, clear, client reporting. This new award seeks to recognise an outstanding example of client-centric reporting, using clear and simple analysis and recommendations.
New for 2014 – Measurement Industry Professional of the Year
This new award will be given in recognition of outstanding professional performance made by an individual and/or contribution to the professional development and standing of the industry as a whole. Nominations will be invited and a shortlist drawn-up for review by a senior industry panel of judges. The individual may nominate themselves or be nominated using a 250 word statement. The recipient must clearly have demonstrated leadership within their company and their geographical region leading to the advancement of communications research and measurement and set out why their work has made a difference to the way in which the measurement function has grown.