Isentia is proud to announce it has won the award for Best Use of Social Media Analytics at the recent CMO Asia Awards presentation at Pan Pacific Marina Square in Singapore for our work with DBS Bank. The project commissioned by the bank, involved the use of a comprehensive range of social metrics and robust methodology to extract actionable market insights while demonstrating the ROI of their campaign initiatives.
David Liu, Chief Executive for Asia, shares “This award is a pleasing recognition to the industry-leading insights that Isentia is providing clients across Asia. This, coupled with the fact that the company was also recently named “Communications Research & Measurement Company of the Year” at AMEC for the second year running, further validates our offering as one of the best in the business of media intelligence.
Garick Kea, General Manager for Singapore, further adds that “this win reflects our standing in the industry and is a great testament to the quality of our media insights and talent set that make a real difference to strategy development and bottom line.”
Lim Bee Bee, Head of Marketing, Consumer Banking Group Singapore, DBS Bank, also affirms the success of the work done with Isentia, “At DBS, the key for us is to know the real ‘customer job’ to be done and we design our banking services to be innovative and nimble to address their needs. Our work with Isentia was vital in identifying the gaps and opportunities to improve our use of social media channels and serve as an important reference for us to better engage and serve our customers. Over the last few years, we have also expanded and improved our digital channels to enable customers to engage us across multiple touchpoints. We will continue to increase the number of access points for our customers and improve the quality of their interaction with us.”
Overall, Isentia prides itself in delivering tangible business impact, while continuously striving to help clients adopt a more strategic approach towards media intelligence and analytics.