King Content, an Isentia company, continued its run as the most successful content agency globally at two international industry-wide events, winning gold at the Content Marketing Association Awards in London for best distribution strategy for the Think Progress Lenovo campaign, and receiving awards in five categories at the Native Advertising Institute 2016 Awards in Berlin on 16 November.
On the back of winning best Content Marketing ROI/Measurement Program with Lenovo in Cleveland in September, this recognition is further evidence of King Content showing best practice in content marketing strategy and social media campaigns.
In Berlin, King Content won gold for Best Use of LinkedIn for the Think Progress Lenovo campaign and gold for Best Use of Facebook for the Griffith University’s Open Day live video. King Content also won three awards for The Oliving the Life campaign for Hans Smallgoods, in the Most Effective Native Advertising, Most Creative Native Advertising and Best Integrated Program categories.
Isentia CEO, John Croll, said “These awards show once again how King Content is leading industry practice across all aspects of integrated content marketing and native advertising, not just in Australia and our APAC region, but globally.
King Content has shown their skill in working with leading international technology brands, the education sector and consumer goods across the full range of digital channels, providing both campaign effectiveness and top level creative output.
King Content is working with progressive brands across the world on reaching consumers with high quality integrated content through the channels that matter to them. The fact that we have won awards at global industry events in America, Europe and the UK shows organisations are ever more serious about reaching their customers in innovative ways across all media, and King Content is the agency showing them the way.”