MH370: Using Social Media as a Means of Coping with Tragedy

It has now been a month since the disappearance of Malaysian Airlines flight MH370 bound for Beijing, China on 8 March. The mystery remains unsolved but the conversation continues. 

Social media has become a means for the world, and particularly the two countries most affected, to cope with this tragedy. In China and Malaysia, buzz has gone well past 20 million posts, with the vast majority of those posts emanating from China. 

Here is an infographic of what we found in the Brandtology system looking at social media buzz in China and Malaysia over the first three weeks since the plane’s disappearance.

 

by Chris Valle
Insights Manager, iSentia Brandtology in Measurement: Impact, trends and developments, Most Mentioned Issues and Special. Tagged with Malaysia Airlines.

Similar Posts

Fact checking and the new media landscape

With the growing popularity of social media, even journalists are turning to platforms such as...

Millennial myths: Are millennials willing to pay...

When determining which types of media your brand needs to be aware of, your first step should be deciding...

Social Media Snapshot: February 2015

Did you know 96% of Indonesia’s online population uses Facebook? See more in our February social...

Just who do they trust: Where your brand needs to...

With so many media platforms available to consumers, the amount of information being shared on and offline is...

PR tips for a startup business

Launching a new business comes with a range of challenges. Choosing the perfect name, hiring...

Two great examples of brands actually listening to...

When your customers post a negative review on social media, are you listening? If a disgruntled consumer were to call in to...

CN WeChat! What has Asia talking..

China microblog Weibo has had tremendous growth and success over the years, however increasingly a...