Ngaire Crawford wins AMEC’s Young Professional of the Year

iSentia’s NZ Insights Manager, Ngaire Crawford, wins AMEC’s Young Professional of the Year

iSentia’s Ngaire Crawford was recently awarded the Young Professional of the Year at the Association for Measurement and Evaluation of Communication (AMEC) Awards in Amsterdam. Ngaire’s win is a huge honour for her, and highlights the valuable role media insights plays in business communications globally.

''Winning this award reinforces that iSentia has a lot of expertise in the field. We are experts and can add value that goes beyond traditional monitoring services for clients,'' said Ngaire.

The Wellington-based Insights specialist is modest about the international credit she received saying: ''I have a lot of respect for iSentia and the other members of AMEC and am very flattered to be recognised.''

"We are experts and can add value that goes beyond traditional monitoring services for clients,''

Ngaire started at iSentia six years ago and was the first media analyst based in New Zealand. She joined the company with an in depth understanding of media and after completing a Master’s degree in Media Studies, focusing on the cultural identity in New Zealand Produced Television.

She has taken on several roles within the business having worked in product, sales and insights at iSentia. This is not the first time her talent as a businesswoman and Insights specialist has been recognised. Last year Ngaire was nominated for the same award and was `highly commended’.

''I was encouraged by the business to have another go and was really excited to win,'' she said. She has been involved in six other projects that won AMEC awards. "Insights is a step beyond monitoring. We help clients turn that information into data that they can use to improve their media performance and make strategic decisions.

''The information we provide helps communications professionals see how effective their work really is, and demonstrate it to the rest of their business. As the media environment continues to change it’s an exciting part of the business to work in as clients become more focused on how to reach and create their audiences across all media formats, being able to help clients plan and evaluate that journey is really rewarding.'' 

Learn more about our media analysis and the insights we offer by visiting

by Sal Smutek
Country Head, New Zealand. in Special.

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