The second floor auditorium of Singapore’s Four Season Hotel was ground zero last week for two days of active dialog on all things digital. PR Asia 2014, hosted by Marketing-Interactive, brought together over 70 Public Relations and Communications professionals across the Asia Pacific region to share trends, best practices, challenges and new ideas on how to thrive in the new era of conversation marketing.
Cameron Buckley, Chief Executive of Asia for iSentia, presented a timely view of APAC trends and opportunities surrounding media measurement. The presentation highlighted several common themes of the conference including the rise of multi-screen consumers, confusion over who owns social media and how to manage the era of big data. In addition to discussing these trends, and iSentia’s own data analysis supporting them, the presentation highlighted several business opportunities that PR and Communication professionals can take advantage of to drive greater business value.
The format of the PR Asia 2014 also contributed to the event’s success. In particular, each day culminated with an open panel discussion featuring key influencers in the newspaper industry. Wednesdays’ Off-the-Record panel participants featured Ignatius Low, Managing Editor of The Straits Times and PN Bajli, Editor ofComplementing these two traditional media leaders, Thursdays’ Meet The Bloggers panel delivered insights on how to work with new media from the perspective of three heavily followed bloggers from Singapore’s own TheSmartLocal company.
The importance iSentia places on collaboration with our clients in Singapore, and building new relationships among PR and Communications thought leaders across the region, clearly influenced our decision to sponsor this year's event. As manager of Marketing and Communications for South East Asia, I found value in this event on several fronts. There was an appropriate amount of professional networking time built into the schedule. Equally important was the senior level of participants with strong representation by global brands and regional influencers.
Despite the rapid changes in technology, business processes and entire industries, one constant remains. The ability to partner with complementary organizations to deliver strategic value to clients continues to set leaders apart from the crowd. In the case of iSentia, we’re thankful for partners such as Marketing-Interactive and events like PR Asia that allow us to further communicate and deepen our relationships with regional clients including corporations, institutions of higher education and the Government of Singapore.