Launching a new business comes with a range of challenges. Choosing the perfect name, hiring reliable staff and staking your claim in your chosen industry can be tough, but will ensure your enterprise gets off the ground running smoothly.
Another important consideration is your public relations team. While some may believe that PR is a problem only for big business, the truth is that all companies can benefit from a qualified and thorough team that is dedicated to dealing with the media.
Whether you have a dedicated in-house team, outsource your PR needs or choose to take care of the media strategies yourself, it pays to have a good understanding of the processes and how to best apply them to your business. With this in mind, here are two quick tips to get you started:
Start talking to the right people
If your business has something to say, it helps to be sharing that message with the right people. As well as targeting the most appropriate and valuable audiences with your marketing strategy, your press release distribution needs to utilise the very best media influencers.
Take a look at the various media channels available, including radio, digital and social channels, to find out who is talking about your industry. Informed journalists can be the best friend your business could ever have when you need relevant media coverage, or want to respond to a story in the news.
Listen to what others are saying
As well as putting your own voice into the mix, you need to be keeping tabs on what other people are saying. Even as a smaller company, your emergence into the market can be heavily influenced by how your competitors are moving.
If a certain industry trend is getting particularly high coverage, you want to be able to respond quickly and efficiently. This will help you to either leverage a positive development to gain a competitive edge, or prepare your business for potential problems.
For this reason, it is crucial that your PR strategies involve media monitoring. These solutions give you the ability to track relevant stories about your brand, products and industry, and gain useable insights into what the media are saying about you.