The social media landscape is continually innovating, with new startups continually jumping on the bandwagon with innovative products and solutions that introduce their own elements to how users leverage social elements. As such, a lot more rich data is now available that is created by online users..
Companies are increasingly putting more emphasis in their efforts in social media in making strategic decisions. Today, clients are demanding better tools to help them in addressing their needs. They want something simple; they want something that they can use themselves and something that has a quick turn around, to support their reporting needs or gain quick intelligence to make fast decisions.
In its latest suite of offerings, Brandtology is proud to announce it will soon be launching Social Express, which is targeted to address these needs. The research & development team at Brandtology has been working on this product since November 2012 and Social Express is now ready for its intended markets with the following unique capabilities:
- Built based on Brandtology’s past experiences in its service offerings with the right understanding of the clients’ needs.
- Comprehensive and relevant coverage of the various markets.
- Multi-lingual capabilities.
- Advanced analytics, providing many perspectives to social media.
- Text mining capabilities for retrieving deep insights into social media conversations.
Its been a very interesting journey for various teams involved, especially with new philosophies introduced for this product. The main focus that drove its direction is usability – making it easy for users to navigate, up to the point of not even needing a user manual. The result of these two philosophies is Social Express; simple, clean and easy for users with the familiarity of other iSentia products.
Social Express will offer you a new, simple way of handling social media but still achieving the ability for clients to advance their social media monitoring capabilities. As iSentia clients we will soon be offering you a free trial to Social Express, and you will be hearing from our sales team with more information.