There are plenty of ways to market your brand and services online, but it is important for marketers to understand the differences between the two. A wise man once said “I do not fear those who practiced one thousand moves one time, but I fear those who practiced one move one thousand times” – specialisation, i.e. focused and targeted practice, is more effective for practitioners and ultimately your brand. In this article, we will introduce some of the top techniques in online marketing.
- Choose any email marketing provider you feel comfortable with. I personally use MailChimp to handle my newsletters. You can send 12,000 emails to 2,000 subscribers for free.
- Email marketing providers will protect you legally by adding all your information and opt-out mechanisms.
- Create professional looking emails that match your brand.
- A/B testing (sometimes called split testing) can help you optimize conversion rates. Imagine you have one thousand contacts and you are not sure whether to send your email with ‘Subject 1’ or ‘Subject 2’. A/B testing selects two equal small samples from your database and sends two different emails, with one or the other. The email with the best results will be sent to the rest of the database. Check out A Beginner’s Guide to A/B Testing: Email Campaigns That Convert.
- This happens when you, as a marketer, are able to lead a consumer to inquire about your products or services. Being able to acquire contacts and consumers’ information will guide the brand later for better sale leads.
- A common way to capture leads is offering downloadable content. Rather than offering your top content to everyone on your page, ask them to enter their name and email to receive it and add it to a relevant list.
- You do not need years of coding experience to create your landing page. You can use www.leadpages.net.
Search Engine Optimization:
- SEO is having your website appear on the first page of Google organically - aka when users search using keywords.
- There are many terms associated with this field:
- Link building
- Organic keywords
- Site architecture
- See “The Beginner's Guide to SEO”.
- Google is not just a search engine. It offers various tools to support small organisations or enterprises.
- Google AdWords will help you to advertise on Google search engines and display network. Check Google support “Set up your account and start advertising”. Here is more information about how to become AdWords certified.
- Google Analytics is a tool to better understand your website and audience. Using this tool, you should be able to turn information into insights and insights to actions that will impact your marketing and business. Read more information about the training and certification.
- When you run a blog, it’s important to post regularly. Blogging is more like marriage; if there is no commitment, it will not work. Our blog at Isentia has a wide range of content and we commit to at least three major posts per week.
- Craft your content strategy, which will guide the type of posts and overall user experience. This may involve teams of designers, writers, and editors. Don’t let posts overshadow or stray too far from your brand message.
- Always remember that you are writing for others to comment and share, not just to read. This dialogue will see your blog become more social.
- Marketing through social networks such as Facebook, Twitter, Instagram, or YouTube has become the main method for many organisations, as content can spread quickly and cheaply.
- Before you start, make sure you assign a unified name across all channels. You can use namechk.com to check the availability of your brand name.
- There are thousands of online and offline sources where you can learn social media marketing. My website at www.mohamedelsherif.com has some information in Arabic.
What do you think? I may have forgotten something! Please share any online marketing techniques or concepts that will help us to be better marketers in the future.