Starting Out in Online Marketing

There are plenty of ways to market your brand and services online, but it is important for marketers to understand the differences between the two. A wise man once said “I do not fear those who practiced one thousand moves one time, but I fear those who practiced one move one thousand times” – specialisation, i.e. focused and targeted practice, is more effective for practitioners and ultimately your brand. In this article, we will introduce some of the top techniques in online marketing.

Email Marketing:

  • Choose any email marketing provider you feel comfortable with. I personally use MailChimp to handle my newsletters. You can send 12,000 emails to 2,000 subscribers for free.
  • Email marketing providers will protect you legally by adding all your information and opt-out mechanisms. 
  • Create professional looking emails that match your brand.
  • A/B testing (sometimes called split testing) can help you optimize conversion rates. Imagine you have one thousand contacts and you are not sure whether to send your email with ‘Subject 1’ or ‘Subject 2’. A/B testing selects two equal small samples from your database and sends two different emails, with one or the other. The email with the best results will be sent to the rest of the database. Check out A Beginner’s Guide to A/B Testing: Email Campaigns That Convert.

Lead Generation:

  • This happens when you, as a marketer, are able to lead a consumer to inquire about your products or services. Being able to acquire contacts and consumers’ information will guide the brand later for better sale leads.
  • A common way to capture leads is offering downloadable content. Rather than offering your top content to everyone on your page, ask them to enter their name and email to receive it and add it to a relevant list.
  • You do not need years of coding experience to create your landing page. You can use www.leadpages.net.

Search Engine Optimization:

  • SEO is having your website appear on the first page of Google organically - aka when users search using keywords.
  • There are many terms associated with this field:
    • Link building
    • Organic keywords
    • Site architecture
  • See “The Beginner's Guide to SEO”.

Google Tools:

Blogging:

  • When you run a blog, it’s important to post regularly. Blogging is more like marriage; if there is no commitment, it will not work. Our blog at Isentia has a wide range of content and we commit to at least three major posts per week.
  • Craft your content strategy, which will guide the type of posts and overall user experience. This may involve teams of designers, writers, and editors. Don’t let posts overshadow or stray too far from your brand message.
  • Always remember that you are writing for others to comment and share, not just to read. This dialogue will see your blog become more social. 

Social Networks:

  • Marketing through social networks such as Facebook, Twitter, Instagram, or YouTube has become the main method for many organisations, as content can spread quickly and cheaply.
  • Before you start, make sure you assign a unified name across all channels. You can use namechk.com to check the availability of your brand name. 
  • There are thousands of online and offline sources where you can learn social media marketing. My website at www.mohamedelsherif.com has some information in Arabic.

What do you think? I may have forgotten something! Please share any online marketing techniques or concepts that will help us to be better marketers in the future. 

by Mohamed Elsherif, Social Media Research Analyst, Isentia
In Insights.

Also in this issue

Similar Posts

2017 China top beauty brands on digital media,...

Social media has become one of the primary channels for consumers to obtain beauty and makeup...

From Output to Outcome: Key trends at the 2017...

AMEC (the International Association of Measurement and Evaluation of Communications) held its 2017...

China KOL - Blogger Mr. Bags teams up with...

China KOL | Mr Bags who had created 12 minutes sold out miracle teams up with Burberry In January...

The new influencers: Employee advocacy and the...

In 2010 I was the head of marketing at a large B2B professional services firm. We had a near perfect...

Digital Luxury - How Cartier is leveraging...

Due to a slower economic growth rate, anti-corruption campaigns, more people travelling abroad to...

How can brands build trust across all channels in...

Looking at brand perceptions on social media vs traditional media While we can all acknowledge that...

Insights: An Insider's Guide for Enterprise Brands...

I’ve been completing media analysis for clients across the Asia Pacific region for over ten...

Important social insights for the entertainment...

There’s no business like show business. With its wide and active fan base, and diverse...

From edible nail polish to scented sunscreen: The...

From finger lickin’ good food to finger lickin’ brilliant marketing...